A.D 60 and the Romans had suffered several humiliating defeats at the hands of a woman. Boudicca was queen of the Icini and she was now pursuing the last remaining obstacle to her returning the rule of Brittania back to her people - Seutonius stood in her way with two legions, a little more than 10,000 men facing as many as 100,000 Icini warriors.
Seutonius was moving quickly because he was trying to find some ground to fight on that favored his army - and he did. When Boudicca and her army arrived they certainly could have moved on and fought somewhere else but by now they were so emotionally involved and in a frenzy that didn't happen. Needless to say and long story short the Romans won.
The question for business leaders is this - are your sales people fighting the competitive situations they face on their own ground? Or are they fighting on the prospects terms or even worse on the competitors turf? Are they disciplined and trained enough to stand their ground in the most trying of situations and come of victorious?
Good questions and you might want to start by rating your sales force -here
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1 comment:
Frank, great point and great analogy. It's always a "buyer's market" when salespeople aren't controlling the process. (If they have a process.)
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