Picking up Steam

I really enjoyed hearing Scott Zimmerman speak earlier this week. He provided some really useful tips that involved getting an understanding of where our clients were coming from, how they processed information and made decisions that I know will be helpful to anyone, especially me, that attended.
All too often in sales and business in general we are trying to push things along and expecting the customer, the prospect and the market to respond as we would - in reality however not everyone is like us at all and this means that our pushing - regardless of how it manifests itself - will be like fingernails on a blackboard.
My friend Rick and I were discussing how we could both apply some of what Scott shared and there is no doubt that it will be difficult, but the idea of trying something new and watching it work or fail always excites the true entrepreneur.
when James Watts invented the steam engine it started with him making a cup of tea and watching the pressure exerted as the kettle boiled - a new way of doing things was born! If your business or sales needs some improvement - try changing something and start by looking at things differently to discover what to change. You never know how or what it will take to cause you to pick up steam.