Magna your Carta

I am always amazed when I speak with someone and they start to talk about what they are doing and how instead of the why they are doing it and is it working? My questions are usually intended to uncover the latter - and I am pretty direct - yet many of the executives or entrepeneurs I speak with try to skirt around those answers and prefer to discuss the details that they are most comfortable with. These are usually centered around numbers or activity descriptions and not around the real reasons that some of their problems exist.
When King John 1st found himself being forced into signing the Magna Carta the situation was similar. He had what he believed to be an understanding of the problem and a clear solution that was the exact opposite of the problem. How many times have you found out only after executing a strategy that it was the wrong strategy?
Look at it this way - when you shy away from tough penetrating questions that someone else is asking, how will you respond when you are asking them to yourself? Answer - the questions will not be as tough and your answers will not be as honest!