Write it Down!

I was watching a show about Herodotus this weekend. Much of what we know about the ancient Greek world is seen through his lens. He was diligent about recording events and offering his interpretation of them - he wrote everything down. Not everything was spot on, not all of it was accurate, many criticized his viewpoint but still - he wrote it down.
Too often in business and especially sales there is not enough written down. Well of course there is no shortage of excel reports and forms but that is not really what I am talking about. If you are a CEO do you get sudden inspiration and ideas and then jot those down immediately, if you are a sales person do you document your success and your failures in a journal of some type.
When I think about putting all of your thoughts in writing I can't help but mention Rick Roberge. In his Blog he mentions everything that happens and willingly offers his perspective. I really enjoy watching events unfold through his lens and I know there are times when the mere process of documenting these situations helps him get his head around things.
The same is proven true for the belly to belly sales person as much as the high level CEO. Writing things down will help you get your head around things and provide a measurable way to improve your skills or your business!